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  • About us
    • Principal
    • Board of Directors
    • Team Liechtenstein
    • Team Zurich
    • Quorus
  • Services
    • Portfolio Management
    • Funds
    • Family Office
    • Private Markets
  • Locations
    • Liechtenstein
    • Zurich
  • News
  • Jobs and Career
  • Legal Notice
  • General Business Conditions
  • Management of Client's Complaints
  • Data Protection
  • Participation Policy
  • Sustainability
Welcome to Start!

Passion, know-how and innovation turn pure energy into creative power. For some visionary. For us a matter of principle.

News

The investment report
for the second quarter of 2025 is available for download:

  • About us
    Principal was founded in 1989 and remains an owner-managed company. We take the long-term perspective and aim to be a trustworthy partner for our clients because we are both transparent and independent.
    • Principal
    • Board of Directors
    • Team Liechtenstein
    • Team Zurich
    • Quorus
  • Services
    As an asset management boutique, we offer our long-term international clients individually tailored asset management, advisory and family office services.
    • Portfolio Management
    • Funds
    • Family Office
    • Private Markets
  • Locations
    With our locations in Liechtenstein and Switzerland, we operate in two economic areas with a long tradition as international financial centres.
    • Liechtenstein
    • Zurich
Management of Client's Complaints

We are anxious to take care of our clients' concerns, desires and requirements in the field of asset management and investment consulting in the best possible way. However, if our clients or business partners should have any reason for a complaint, we would like to address the problem immediately.

Our clients may contact us with any complaint, concern, proposal or desire in relation to the services we provide, but also with any criticism or requests regarding our company or our employees. Please feel free to contact our management or staff in writing by email to feedback(at)principal.li or on the occasion of a personal visit or a phone call at any time and without follow-up costs.

In addition, our clients may direct the complaint to the extrajudicial Liechtenstein Conciliation Board, Dr. Peter Wolff, Lawyer, Landstrasse 60, 9490 Vaduz, Liechtenstein, Tel. +423 220 20 00, Fax +423 220 20 01, E-Mail: info(at)schlichtungsstelle.li 
It is however recommended to first wait for the written reply of Principal.

Our clients of Principal Zurich may also direct the complaint to the Ombudsman. The contact details are as follows: OFS Ombud Finance Suisse, Rue du Conseil Général 10, 1205 Geneva, +41 22 808 04 51

PRINCIPAL ASSET MANAGEMENT AG

  • Landstrasse 30
    FL–9494 Schaan
    Liechtenstein
    Phone +423 235 04 40
    info(at)principal.li
  • Stockerstrasse 57
    CH–8002 Zurich
    Switzerland
    Phone +41 44 500 19 40
    info(at)principal.ch
  • News
  • Jobs and Career
  • Legal Notice
  • General Business Conditions
  • Management of Client's Complaints
  • Data Protection
  • Participation Policy
  • Sustainability