De En
  • About us
    • Principal
    • Board of Directors
    • Team Liechtenstein
    • Team Zurich
    • Quorus
  • Services
    • Portfolio Management
    • Funds
    • Family Office
    • Private Markets
  • Locations
    • Liechtenstein
    • Zurich
  • News
  • Jobs and Career
  • Legal Notice
  • General Business Conditions
  • Management of Client's Complaints
  • Data Protection
  • Participation Policy
  • Sustainability
What we do

Precision is when craftsmanship, creativity and perfection join in harmony. For some too complex. For us a matter of principle.

News

The investment report
for the second quarter of 2025 is available for download:

  • About us
    Principal was founded in 1989 and remains an owner-managed company. We take the long-term perspective and aim to be a trustworthy partner for our clients because we are both transparent and independent.
    • Principal
    • Board of Directors
    • Team Liechtenstein
    • Team Zurich
    • Quorus
  • Services
    As an asset management boutique, we offer our long-term international clients individually tailored asset management, advisory and family office services.
    • Portfolio Management
    • Funds
    • Family Office
    • Private Markets
  • Locations
    With our locations in Liechtenstein and Switzerland, we operate in two economic areas with a long tradition as international financial centres.
    • Liechtenstein
    • Zurich
Services

Precision is when craftsmanship, creativity and perfection join in harmony. For some too complex. For us a matter of principle.

Portfolio Management

 

Our experienced team of investment professionals provide traditional asset management services:

  • Discretionary portfolio management
  • Assets remain in the client's name with his or her choice of custodian banks
  • Consideration of individual needs with regard to investment objectives, reference currency and risk tolerance
  • Top-down approach with clearly defined investment strategy
  • Strategic and tactical asset allocation
  • Implementation through external managers (investment funds) as well as direct investments
  • Permanent risk management and portfolio monitoring
  • We always act in the sole interest of our clients.

Funds

 

We have specific expertise in setting up and managing investment funds:

  • Individual fund solutions for our clients
  • Management of investment funds domiciled in Liechtenstein by our internal investment experts  
  • Private label funds
  • Synergies with our sister company, IFM Independent Fund Management AG, the largest bank-independent fund administration company in Liechtenstein
  • Extensive network of international fund managers
  • Global Databases

Family Office

 

As an external family office, we offer our clients comprehensive support with bespoke solutions:

  • Organisation, structuring and management of overall assets including non-bankable assets
  • Support in defining individual investment objectives within the framework of an overall asset management strategy
  • Selection of asset managers and custodian banks
  • Transaction accounting and controlling
  • Monitoring of the appointed asset managers to ensure strict compliance with investment guidelines
  • Overlay management of consolidated portfolios
  • Individually tailored reporting of consolidated portfolios including overall asset allocation and alternative investments
  • Risk management and transparent overview of fees and expenses
  • Central point of contact for specialists, lawyers, tax advisors, trustees and banks

Private Markets

 

In private markets, we pursue a long-term, entrepreneurial and sector-neutral approach with a high degree of flexibility.

We focus on both direct investments (significant minority and majority stakes, club deals and co-investments) as well as fund investments (niche managers with interesting co-investment opportunities).

Our longstanding and exclusive network provides us with a constant deal flow and access to interesting investment opportunities as well as global fund managers in the following asset classes:

  • Private Equity
  • Venture Capital
  • Real Estate
  • Private Debt
  • Hedge Funds

PRINCIPAL ASSET MANAGEMENT AG

  • Landstrasse 30
    FL–9494 Schaan
    Liechtenstein
    Phone +423 235 04 40
    info(at)principal.li
  • Stockerstrasse 57
    CH–8002 Zurich
    Switzerland
    Phone +41 44 500 19 40
    info(at)principal.ch
  • News
  • Jobs and Career
  • Legal Notice
  • General Business Conditions
  • Management of Client's Complaints
  • Data Protection
  • Participation Policy
  • Sustainability