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About us

Continuous: Principal Asset Management AG was established in 1989. Its share capital is wholly-owned by the Board Members and Managing Partners.

As an asset management boutique located in Schaan, Liechtenstein and Zurich, Switzerland, Principal has been serving its international clients as a trustworthy advisor and service partner for three decades.

We are a stable and long-standing team of experienced investment professionals with a high level of service commitment. Our state-of-the-art infrastructure and our network of external partners and experts support us in our aim to provide clients with outstanding and customised investment services. Transparent fee structures and a comprehensive investment approach are additional key features.

Serious: Principal AG is licensed and supervised by the Financial Market Authority (FMA) in Liechtenstein. We are members of the Association of Independent Asset Managers (VuVL) in Liechtenstein as well as the Swiss Association of Asset Managers (SAAM).

«In a successful team each member takes the lead when called upon.
For some unimaginable.
For us a matter of principle.»